A GUIDE TO DIGITAL LITERACY.

2. MARKETING CAMPAING.

How To Move Prospects Through The Customer Value
Journey
Now that you know what the Customer Value Journey is, the next thing you
need to understand is:
How do you seamlessly and subtly move customers and prospects through
each phase of the Customer Value Journey?
The short answer? You build marketing CAMPAIGNS that INTENTIONALLY
move people from one stage to the next.
And those two words—campaigns and intentionally—are important here. So
let’s unpack them one at a time.