A GUIDE TO DIGITAL LITERACY.

7. DESIGN SEARCH MARKETING STRATEGY.

The Big Picture
First, SEO is a broad field divided into 2 big camps.
1. The structural, or technical, side. People in this camp focus on the
technical details of your website rather than the quality of your content.
2. The content side of things. People in this camp know how to create welloptimized
content, build links, and boost social shares.
Which camp is best?