A GUIDE TO DIGITAL LITERACY.

9. EMAIL MARKETING

Email marketing is a digital marketing strategy that involves sending emails to a group of people or subscribers with the intention of promoting products, services, or engaging with customers. It is a direct form of communication between a business or organization and its target audience. Email marketing campaigns can include various types of emails such as promotional emails, newsletters, announcements, product updates, and more. The goals of email marketing typically include building brand awareness, driving sales, increasing customer loyalty, and fostering relationships with subscribers. Email marketing campaigns often utilize tools for email list management, segmentation, personalization, and analytics to optimize their effectiveness