A GUIDE TO DIGITAL LITERACY.

At this point, your prospect knows who you are and has engaged with you in
some way or another.
However, if you failed to get that person’s contact information, odds are high
you’ll never hear from them again.
Why?
Because people today are inundated with marketing and content, creating
a scarcity of attention. Just because someone reads one of your blog posts
today does NOT mean they’ll remember to revisit your site in the future.
Instead, you need to get that person to progress to Step 3 in the Value
Journey, which is to subscribe.
Here, the person gives you their contact information and, in doing so, grants
you permission to contact them again in the future.
Most often, this transaction is an exchange, sometimes referred to as an
“ethical bribe.” You promote a valuable offer, but instead of asking for money,
you ask for the prospect’s contact information. And when they give it to you,
not only do you give them access to the content, product, or service you
promised, you also add them to your subscriber list.