3. CONTENT FOR MARKETING.

Let’s start with a thorough understanding of what we mean when we say
content.
You see, most businesses miss out on a lot of opportunities because their
vision for content marketing is too small.
As a result, they’re churning out content but not getting great results. And
here’s why: content in and of itself isn’t what drives traffic and sales.
Your content needs to be “perfect.”
Now, what do we mean by that?
Perfect content isn’t about you, your brand, or your objectives. It’s about
delivering the right information to your prospects at exactly the right point in
the customer journey.