A GUIDE TO DIGITAL LITERACY.

Some of the best platforms for paid traffic are Facebook, Google, YouTube,
Pinterest, LinkedIn, and Twitter.

But to know which one is right for you, you need to know where your
customers hang out and which ad platforms are suited for the type of
marketing you do.
In most cases, you’ll probably start with Facebook and Google. According to
Business Insider, these two sites drive 80% of referral traffic, more than all the
other platforms combined.

Google Is Like the Yellow Pages
Because Google is a search engine, people start there when they’re looking
for information. So it’s a lot like the Yellow Pages.

To drive traffic through Google, you’ll bid on keywords that will help people
find you and can lead to an ideal sales conversation.
Facebook Is Like a Billboard
Scrolling through your Facebook newsfeed is a bit like driving down the
highway. As you scroll, you see ads, promoted posts, as well as random
comments.
And if you, as a business, are willing to pay, your message will also appear in
the newsfeed of your target audience.
With Facebook, you can spend as little as you want and still expand your
reach.
Because it’s a social platform, and because they collect data on our behavior
every day, they know a lot about us. All that data makes them the most
powerful ad platform available today.
Target your ads precisely enough, and you’re sure to get the right eyeballs on
your message.
YouTube Is Like Television
YouTube’s top metric is the number of minutes watched. Their goal is to
keep you on the site consuming videos, so they operate a lot like traditional
television, playing ads in the videos, interrupting people’s viewing.
Disruptive, yes, but with YouTube, your ads are always relevant.
That’s because you can target your ads based on the YouTube channels your
audience likes, the types of videos they watch, and what they’re searching for.
So what are the top 3 paid traffic sources? What’s the best place to start with
your paid traffic campaigns?
Facebook, Google, and YouTube: All three will give you quality traffic from
people who are interested in your offers.