6. DEVELOPING SOCIAL MEDIA STRATEGY.

Trouble is that “going social” isn’t as easy as it looks. There’s a lot more to
social media marketing than simply posting to Facebook and Twitter.
In this chapter, we cover the basics of a successful social media program,
including methods and metrics, the business roles that should own your social
media marketing, and the lingo you’ll use to talk about it.
Keep in mind, there’s a big difference between a social media manager and a
community manager. (Yes, both manage social media efforts, but their focus
is different.) Learn more in our article, Social Media Manager vs. Community
Manager.