6. DEVELOPING SOCIAL MEDIA STRATEGY.

6.5. Social Selling

The fourth and final stage of the social success cycle is social selling.
This is where social media marketing gets interesting. Finally, after listening
to your prospects, building authority in your space, and establishing a strong
network, you can start putting your offers in front of people—and converting
them.
What does good social selling look like?

The short answer is funnels. But you’ll use multiple channels for getting people
into those funnels, from blogging to retargeting to pay-per-click advertising.
So, for instance, you’ll lead with blog content that’s perfectly targeted to
your audience, and in that content, you’ll embed an opt-in offer. Then you’ll
promote the content in social media (leveraging Stages 2 and 3 of this cycle).
Your social promotion will direct traffic to your content, where they’ll see your
offer. If they respond, you’ll immediately make an upsell offer—a low-priced
product designed to convert your new lead quickly into a customer. We call
that entry-level product a tripwire.