7. DESIGN SEARCH MARKETING STRATEGY.

7.2. The structural, or technical, side.

People are conducting searches from their mobile devices. That means your
pages must be easily accessible from phones and tablets as well as computers.
It’s important to adopt a “mobile first” mindset.

Today, Search Is Structural and Technical
As mentioned above, if your site isn’t set up right, Google won’t even see you.
But once your structural issues are resolved, you’ll focus mostly on content and
basic on-page optimization.
The key to SEO is simply to build a better page than anyone else on the web.
For each search query, Google wants to put the absolute best page at the
top of the SERPs. So your page needs to be the most relevant and the closest
match for searchers’ intent.
How do you do that? You research what’s already ranking for your target keyword and build
something 10x better than those pages.
That’s it.
There’s no hack and no easy button. Just a lot of hard work.
But on a positive note, if your content is 10x better than anything else on the
web, your pages will rank.